We understand Video Production, On-Demand, Alternate Advertising, Alternate Media, Hybrid Marketing and Consulting
People are wanting to engage, are seeking out information, and looking for experiences. Make sure when they find what they want, your message is there to greet them.
Over 50 years video production, video journalism, print journalism, storytelling, photography and public affairs/relations experience. We have provided quality video services for local, national and international media outlets. Our work has been published worldwide.
When it comes to Alternate Advertising, Alternate Media, Hybrid Marketing and Consulting, Video Production, we know how to use them for your benefit. We strive to personally work with you; stay within your budget, and provide you with the best possible platform and solution to meet your needs and help move your business forward. Consultations are always free.
Videos are a very powerful tool and have many uses when implemented for the right reason and objective.
Doing the work, not just telling you how.
New day. New thinking. New approach.
What is Alternate Advertising:
Online Video/Internet/Mobile, Video-On-Demand, Interactive, User-Generated Media/Material, Electronic Custom Material/Info, Word-of-Mouth, B-2-B & B-2-C Electronic Media/Material.
We help you through the entire process from brainstorming to completion. Working with several web designers to bring you the site you want and meets your needs.
Consumers are not engaging with traditional media.
82% of people will skip a TV advertisement.
Stop Interrupting what consumers are interested in and become what they’re interested in.
I am interested in dining out, so I get on the internet, do a google search for restaurants near me, 50 restaurants come up. I click on the first one, the website has some pictures, describes the restaurant, gives me open/closed hours, that’s about it, nothing exciting. I click the second one, website is about the same, pictures, description, recommendations, but nothing earth-shattering.
I click on the third, same thing. I click on the fourth, BAM, what pops up, a video telling me a story about the restaurant, how it got started, the hard work that goes into each dish, and what makes the place so special. WOW, this is a place I have got to go and try! People naturally draw a connection. I click directions and off I go. I can even order my meal directly online. With a simple click of a mouse your customers have begun a journey to a great night out.
“Sure, video is easy, but GOOD video isn’t just as simple as pulling out a smartphone, pointing it at oneself and tapping record – that’d just be a glorified selfie.” Christopher Ruffell, ReelMarketer.
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Deer Track, 336 Dayton St., Williamstown Pa. 17098